MARKSTRAT - (2010 Version - HARDCOPY - 097430063-7-1)
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Top > MARKSTRAT > MARKSTRAT - (2010 Version - HARDCOPY - 097430063-7-1) |
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MARKSTRAT - (2010 Version - HARDCOPY - 097430063-7-1)Paperback:: 50 pages
Dimensions (in inches): 8.5 x 11
Authors:: Jean-Claude Larréché, Hubert Gatignon and Rémi Triolet
Publisher:: StratX International
ISBN:: 0-9743063-7-1
SKU: 0-9743063-7-1
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MARKSTRAT - (2010 Version - HARDCOPY - 097430063-7-1) Description
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Markstrat is a highly effective tool to learn strategic marketing concepts, such as brand portfolio strategy or segmentation and positioning strategy, as well as operational marketing. Similar to a flight simulator, this marketing simulation allows students and managers to practice new skills in an intensive time frame and in a risk-free environment before trying them out in their real business environment.
The mathematical model of Markstrat is based on solid theoretical foundations, and the underlying formulas have been extensively tested. These simulations have been used to successfully train a large number of participants and executives from many universities and organizations.
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Copyright ©2005 StratX Simulations
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