Markstrat Online (Español Electronic Handbook with License)

This electronic manual in pdf format has been translated into Spanish. This is the required manual for courses using the Markstrat Online Simulation (including executive MBA courses.) This handbook describes the simulation environment and processes. By using this simulation,students will learn strategic marketing concepts such as resource allocation, brand positioning and market segmentation. Students are organized in teams by their course instructor. Each team competes interactively with other student teams. Within the simulation students must make decisions that are usually made by marketing managers. This handbook includes the Markstrat Online Simulation license. The license is valid for the course you will register with and cannot be used for any other course. The original username and password are valid for 1 year.

Please note, used books should not be purchased or sold. Each book comes with a unique serial number that is to be used by the person who purchased the book only.