Markops Online Hardcopy (License In Book)

This is the required manual for courses using the Markops Online Simulation. This handbook describes the simulation environment and processes. By using this simulation, students will learn marketing concepts. Students are organized in teams. Each team competes interactively with the simulation. Within the simulation students must make decisions that are usually made by marketing managers. This handbook includes the Markops Online Simulation license. The license is valid for the course you will register with and cannot be used for any other course. The original username and password are valid for 1 year.

Please note, used books should not be purchased or sold. Each book comes with a unique serial number that is to be used by the person who purchased the book only.